Yusuf and Sons (Pty) Ltd, trading as Bold and Beautiful. Registration number: 2012 / 044643 / 07. Registered office: 13 Joyhurst Street, Chatsworth, Durban, KwaZulu-Natal, 4092, South Africa.
Privacy Policy
This Privacy Policy explains how Bold and Beautiful collects, uses, stores and protects personal information when you use this website, submit an enquiry, contact a branch or interact with our digital channels.
1. Responsible party
The responsible party for personal information collected through this website is Yusuf and Sons (Pty) Ltd, trading as Bold and Beautiful. You can contact us at salman@boldandbeautiful.co.za.
2. Personal information we may collect
- Your name, phone number, WhatsApp number, email address and preferred branch.
- Your enquiry details, collection interests, occasion, size or styling preferences if you choose to provide them.
- Messages, call notes or communication records when you contact us by phone, email, WhatsApp, SMS, RCS or social media.
- Technical information such as device type, browser, pages visited, approximate location, cookies and analytics data if analytics tools are used.
3. Why we use your information
- To respond to enquiries and assist with product, branch, stock, styling, reservation or layby questions.
- To route your enquiry to the correct South African branch or India head office where required.
- To improve website performance, customer experience, store communication and marketing relevance.
- To send updates, promotional messages or follow-ups where you have consented or where allowed by law.
- To meet legal, accounting, security, dispute-resolution and record-keeping obligations.
4. Lawful basis and consent
We process personal information where you have consented, where processing is necessary to respond to your enquiry, where we must comply with the law, or where we have a legitimate business interest that does not unfairly affect your rights. The contact form includes a consent checkbox for phone, email, SMS, WhatsApp and RCS follow-up regarding the enquiry.
5. Sharing of information
We may share limited information with branch staff, authorised service providers, website hosting providers, email providers, analytics providers, communication platforms, delivery or payment providers where relevant, professional advisers, regulators or authorities where required by law. We do not sell personal information.
6. Cross-border handling
Because the business has South African stores and an India head office, certain enquiry details may be shared across borders when needed to answer product, sourcing, stock or operational questions. We take reasonable steps to ensure that personal information remains protected.
7. Cookies and analytics
The website may use necessary cookies for functionality and may later use analytics cookies to understand page performance and customer interest. You can control cookies through your browser settings. Some features may not work correctly if cookies are disabled.
8. Storage and retention
We keep personal information only for as long as reasonably necessary for the purpose collected, unless a longer period is required for legal, accounting, complaint-handling or operational reasons. When information is no longer required, we will delete, de-identify or securely archive it where practical.
9. Security
We use reasonable technical and organisational safeguards to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction. No digital system is completely risk-free, so users should avoid sending unnecessary sensitive information through open channels.
10. Your rights
- Ask what personal information we hold about you.
- Ask us to correct, update or delete inaccurate information where legally possible.
- Object to or restrict certain processing where the law allows.
- Withdraw marketing consent or opt out of promotional communication.
- Lodge a complaint with the Information Regulator South Africa if you believe your privacy rights have been infringed.
11. Children’s information
This website is intended for general audiences and enquiries by adults. If information about a child is provided for kidswear or family styling, it should be submitted by a parent, guardian or authorised adult and only where necessary.
12. Contact us
For privacy questions or requests, contact salman@boldandbeautiful.co.za. We may need to verify your identity before actioning a privacy request.